Waniya General Trading LLC is the leading FMCG distribution business in the UAE.

Vision towards the creation of brand equity for the company, as well as for the brands and agencies acquired/obtained by it for the physical sales and distribution with in the UAE.

Always working in close coordination and guidance of the Principal companies the FMCG trading and distribution business has evolved into one of the leading marketing driven company that nurtures and develops brands as per the brand positioning strategies of the Principals and works relentlessly towards the acquisition of the targeted market share and position the brands aspire and deserves.

Waniya General Trading LLC takes immense pride in its people, its infrastructure, its business associates , Principals and the brands and quality of services provided to its customers and the quality of product provided to the consumers.

Operations in all the major emirates and weighted market universe coverage spanning across all trade channels and geographical areas within UAE supported by a highly professional sales, merchandising, logistics, marketing, business development and technical support services teams, Waniya General Trading LLC has now become synonymous as the “quality product and service provider” for all Retail and Horeca needs of the UAE.

Association with Waniya General Trading LLC means that your brand is in the safe hands of professionals who share your vision of translating your brand into a high value intangible asset.


To be the leader in the FMCG distribution in UAE and ensure the best products and brands are available from across the globe for the consumers of UAE.


Offer quality products
Offer services standards
Offer long term partnership
Be an active participant in community welfare projects and Give back to the Society and the Nation