Waniya is unique name in the market with the highest quality standards. Our clientele are some of the most highly regarded properties and restaurants in the region. Waniya General Trading LLC is the leading FMCG distribution business in the UAE.
Vision towards the creation of brand equity for the company, as well as for the brands and agencies acquired/obtained by it for the physical sales and distribution with in the UAE.
Always working in close coordination and guidance of the Principal companies the FMCG trading and distribution business has evolved into one of the leading marketing driven company that nurtures and develops brands as per the brand positioning strategies of the Principals and works relentlessly towards the acquisition of the targeted market share and position the brands aspire and deserves.
Waniya General Trading LLC takes immense pride in its people, its infrastructure, its business associates, Principals and the brands and quality of services provided to its customers and the quality of product provided to the consumers.
Operations in all the major emirates and weighted market universe coverage spanning across all trade channels and geographical areas within UAE supported by a highly professional sales, merchandising, logistics, marketing, business development and technical support services teams, Waniya General Trading LLC has now become synonymous as the “quality product and service provider” for all Retail and Horeca needs of the UAE.
Association with Waniya General Trading LLC means that your brand is in the safe hands of professionals who share your vision of translating your brand into a high value intangible asset.Fish Buying patterns vary from country to country, depending on consumer habits, Waniya is able to adapt its fish trading to meet the individual needs of client and consumer. Waniya specializes in serving a variety of customers. We serve distributors with both small and large quantity orders, restaurants and retailers, and individual consumers.


Waniya is focusing on more than just one or two species of fish, we have become less susceptible to changes in market and landing conditions.

Secure fisheries, Secure futures

Waniya is committed to supply of responsibly sourced seafood. We believe we can supply our customers seafood needs without compromising the future health of our oceans fish.


We have the highest quality standards for supplying and distribution of our seafood products. We’re sourcing from only the highest quality fisheries, so you can enjoy delicious seafood, support environmentally and socially responsible practices and help keep our oceans thriving for years to come.